Meet Renae L. Bluitt a Brooklyn, New York-based filmmaker, digital content creator, and PR consultant, who also serves as an advocate for Black women’s accurate representation in the media. With over a decade of experience, Renae has gained valuable insight into Black women entrepreneur’s narratives — a passion that she recently channeled into her first film as Creator and Executive Producer of the documentary, “She Did That.”
Bluitt’s first cinematic project, ‘She Did That.,’ explores the passionate pursuits of Black women and their entrepreneurship journeys. An extension of Renae’s In Her Shoes blog, ‘She Did That.’ offers an intimate peek inside the lives of four Black women entrepreneurs who continuously raise the glass ceiling for future generations. The film, which offers an up-close and personal look at Black women entrepreneurs, addresses topics like the funding gap for women of color.
There are approximately 1.9 million Black women-owned firms that employ over 376,500 staffers and generate $51.4 billion in total revenues. What drives Black women to turn their obstacles into opportunities and passions into profit? ‘She Did That.’ seeks to answer this question with the goal of inspiring the next generation of change agents.
Spotlighting well-respected industry leaders through exclusive, never-seen-before footage, ‘She Did That.’ features vulnerable conversations with four fly female entrepreneurs – Luvvie Ajayi (New York Times best-selling author, speaker and digital strategist), Lisa Price (Founder, Carol’s Daughter), Melissa Butler (founder, The Lip Bar) and Tonya Rapley (founder, My Fab Finance.) Their powerful testimonies as to how grit and perseverance set the stage for success reminds audiences that Black women are indeed bosses in business, embarking on their own ventures at six times the national average. ‘She Did That.’ is a timely and poignant documentary on Black women entrepreneurs who are building legacies and making history – a conversation that should not be missed.
Ahead of ‘She Did That’ premiering on Netflix today, we spoke with Bluitt about the overall concept for the film, why black women entrepreneurs need to be supported and how they will be inspired by this documentary.